Vintage Wildroot Special Waveset Bottle (1930s)
USD $14.99
Condition : Used
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Vintage Circa 1930s Wildroot Special Waveset Bottle is 6 3/4" tall and would have held 6 oz of a hair tonic to reset and hold perms for women. The bottle is embossed with "Wildroot Special Waveset Extra Heavy Flakeless" with "6 FL Ozs" below, on the front, and has a crackled, scaled pattern that wraps around the front, back and sides of the bottle.
Below is a bit of history for the company:
The Wildroot Company of Buffalo, New York originally trademarked Wildroot hair tonic in 1920 and sold it in bottles. The product was marketed mainly to women, both to use on their own hair and to buy for their husbands. Early advertising claimed the hair tonic would cure dandruff, prevent balding, and produce thick, lustrous hair. In 1959 Wildroot sold its concerns to Colgate-Palmolive, and in 1962 the product was repackaged in a “new formula” and sold in a tube. The tag line "Grooms Clean as a Whistle, Quick as a Wink" introduced the new tube formula Wildroot. Advertising copy read, the "long lasting tube formula keeps your hair in place. Maybe your girl will mess up your hair, but not much else will."
Any international shipping fees, rates, or charges, such as those for pickup, door-to-door delivery, or customs charges are the responsibility of the buyer.
If a different international shipping method is preferred, please send a message to discuss options.
Below is a bit of history for the company:
The Wildroot Company of Buffalo, New York originally trademarked Wildroot hair tonic in 1920 and sold it in bottles. The product was marketed mainly to women, both to use on their own hair and to buy for their husbands. Early advertising claimed the hair tonic would cure dandruff, prevent balding, and produce thick, lustrous hair. In 1959 Wildroot sold its concerns to Colgate-Palmolive, and in 1962 the product was repackaged in a “new formula” and sold in a tube. The tag line "Grooms Clean as a Whistle, Quick as a Wink" introduced the new tube formula Wildroot. Advertising copy read, the "long lasting tube formula keeps your hair in place. Maybe your girl will mess up your hair, but not much else will."
Any international shipping fees, rates, or charges, such as those for pickup, door-to-door delivery, or customs charges are the responsibility of the buyer.
If a different international shipping method is preferred, please send a message to discuss options.
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